Privacy Policy

1. Who We Are

Puppy101 is owned and operated by Vet-AI Ltd, registered in England & Wales (Company Number: 11343174).

Registered address: Vet-AI Ltd, C/O Azets, 12 King Street, Leeds, England, LS1 2HL.

For more information about Vet-AI, please visit https://www.vet-ai.com/

2. What Information We Collect

When you use Puppy101, we may collect the following:

Account Information

• Email address (upon registration)
• Puppy's name, breed, gender, and age

Usage Data

• Daily tasks completed or skipped
• Feature interactions (e.g. insights viewed)
• Behavioral data such as engagement patterns

Device Data

• Device and browser type
• Operating system

We do not collect sensitive personal health information.

3. How We Use Your Data

We use your information to:

• Personalize your puppy's routines and insights
• Improve your experience based on behavior and feedback
• Track engagement and progress
• Send relevant reminders, nudges, or updates (if opted in)

We do not sell your data or use it for third-party marketing.

4. Legal Basis for Processing

We rely on:

• Consent – when you sign up and share puppy information
• Legitimate interest – to provide and improve the core service

You can withdraw consent or request deletion at any time.

5. Cookies & Tracking

We use cookies and similar technologies for core functionality, session tracking, and analytics. Some of these are set by third-party partners (see below).

You can manage or disable cookies in your browser settings. Disabling cookies may affect functionality.

6. Third-Party Services

To better understand usage and improve the product, Puppy101 uses the following third-party services:

• Heap – for behavior and product analytics
• Hotjar – for session replays, heatmaps, and UX improvements
• Braze – for personalised onboarding, nudges, and messages based on activity

These partners may collect anonymised or pseudonymised user data, and are fully GDPR-compliant. We ensure contracts are in place to protect your data.

7. Data Retention

We keep your data for as long as necessary to:

• Deliver Puppy101 features
• Fulfil our legal obligations
• Improve user experience

You can request deletion at any time.

8. Your Rights

Under UK and EU data protection laws, you have the right to:

• Access your data
• Correct or update your data
• Request erasure ("right to be forgotten")
• Object to or restrict processing
• Data portability (in some cases)

Contact us at contact@joiipetcare.com to make any of these requests.

9. Children's Privacy

Puppy101 is designed for use by adults managing a puppy. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We'll update the date at the top of this page and notify users where appropriate.

11. Contact

If you have questions or concerns, please contact us:

contact@joiipetcare.com

https://www.puppy101.co.uk